
Food & Beverage
Our client was developing digital news application to Indonesian smartphone user. In order to generate an appealing application, our client would like to understand people’s behavior in digital visual and news content.
This research describe all process in the journey of the user from only “Aware”, to “Adopt” the apps. Such as motivation of using the app, their opinion toward the ap, and pain points when using the app.
From the analysis, we suggest the most suitable opportunity to strengthen our client performance which basically were:
Your concern is the most important for us.