
Food & Beverage
Our client, one of respectable company that produce confectionary. They realize that confectionary was an “impulse driven” category. Therefore they launched a pop up store that was expected to rejuvenate the brand and generate good conversation. They appointed Clove to determine whether the event was effective for such vision, and see its potential to be conducted annually.
We did 3 methods to evaluate this event which were
We gave suggestion on how to continue the event effectively, which were by enhancing exposure to potential target and improve some aspects in the event.
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