
Food & Beverage
Our client, one of respectable telecommunication provider in Indonesia, sponsored an art event in one of the mall in Jakarta. Therefore our client wanted to understand the effectiveness of this event to their brand.
We did a Face to Face Interview to:
It was identified that the event succeed to strengthen the images of the brand. However, it was also found out that the visitor & participant felt irrelevancy between event theme and the brand. Therefore, for the way forward, our client can plan more relevant event that suitable for their target.
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