
Food & Beverage
Our client, one of respectable telecommunication provider in Indonesia, sponsored online mobile gaming event where many youth were participated. Therefore our client wanted to understand the effectiveness of this event to their brand.
We did a Face to Face Interview to:
Through this research, we found out that visitor and participant was enjoying the event, yet they event was not triggered them to purchase the brand since they still doubt the product quality itself. Therefore, we recommend our client to fix the quality perception through another engaging activity, from similar event, but with wider overage of demographic profile.
Your concern is the most important for us.