The Power of Events: How Effective is Your Event?
August 2023
Marketing strategies encompass various approaches, including events. In this edition, we explore the potential of events to provide businesses with distinctive opportunities to engage their target audience, enhance brand recognition, and delve into several critical facets. Before delving deeper into this topic, we establish a fundamental understanding of building a sustainable business through brand awareness, along with the advantages derived from cultivating heightened awareness. This edition concludes by emphasizing the importance of consumer acceptance research, shedding light on consumer demands and aiding in formulating effective marketing strategies.
