Clove Insight; Where Brilliance Meets Ink.

Consumer Behavior Trends in 2025: Adaptation, Awareness, and Personalization

Entering 2025, lifestyle shifts, generational preferences, and consumer behavior are increasingly shaped by technology, sustainability awareness, and personalization. From the rise of pods as a modern alternative for nicotine consumption, Generation Alpha's growing influence on purchasing decisions, to consumers seeking emotional balance, sustainability, and immersive digital experiences—businesses must continuously innovate and adapt.

This edition of Clove Insight explores strategies to meet the increasingly complex needs of consumers in the era of hyper-personalization.

JANGAN DENGARKAN APA KATA KONSUMEN! (Bahasa Version)

Pada edisi kali ini, Clove Insight mengeksplorasi bagaimana tahun 2025 akan menjadi tahun inovasi, keberlanjutan, dan gaya hidup modern. Tahun 2025 menandai transformasi signifikan bagi Indonesia dan dunia, yang didorong oleh kemajuan teknologi, fokus pada keberlanjutan, dan perubahan preferensi gaya hidup. Mulai dari booming ekonomi digital dan penggunaan kendaraan listrik hingga munculnya pod sebagai pengganti rokok konvensional, inovasi terus membentuk perilaku konsumen dan industri. Tren seperti kota pintar, pariwisata berkelanjutan, dan peran AI dalam layanan kesehatan, pendidikan, dan bisnis menghadirkan peluang dan tantangan baru. Mari kita wujudkan masa depan yang lebih terhubung, lebih ramah lingkungan, dan penuh potensi!

DON’T LISTEN TO WHAT CONSUMERS SAY! (English Version)

In this edition, Clove Insight explores how 2025 will be a year of innovation, sustainability, and modern lifestyles. The year 2025 marks a significant transformation for Indonesia and the world, driven by technological advancements, a focus on sustainability, and shifting lifestyle preferences. From the boom in the digital economy and the adoption of electric vehicles to the rise of pods as a substitute for conventional cigarettes, innovation continues to shape consumer behavior and industries. Trends like smart cities, sustainable tourism, and the role of AI in healthcare, education, and business present new opportunities and challenges. Let’s embrace a future that is more connected, greener, and full of potential!

Meet Generation Y & Z: Shaping the future of shopping (English Version)

1. The Power of Gen Z and Gen Y in Indonesia's Creative Economy

How these two generations are driving the growth of Indonesia's creative economy. Discover the impact they’re making!

2. Meet Generation Y & Z: Shaping the Future of Shopping

New shopping habits, unique behaviors, and the massive influence of Gen Y & Z in reshaping the retail landscape. A must-read for business enthusiasts!

3. GOODBYE GOOGLE, SOCIAL MEDIA TAKES OVER!

The dawn of a new era where social media dominates as the go-to source for information. What does it mean for us? Find out here.

This buletin isn’t just a read, it’s your guide to understanding the shifts of our time. Get your copy now! 

Kekuatan Gen Z dan Gen Y dalam Ekonomi Kreatif Indonesia (Bahasa Version)

1. Kekuatan Gen Z dan Gen Y dalam Ekonomi Kreatif Indonesia

Bagaimana kedua generasi ini mendorong pertumbuhan ekonomi kreatif Indonesia. Temukan dampak yang mereka buat!

2. Temui Generasi Y & Z: Membentuk Masa Depan Belanja

Kebiasaan berbelanja baru, perilaku unik, dan pengaruh besar Gen Y&Z dalam membentuk kembali lanskap ritel. Wajib dibaca bagi para pebisnis!

3. SELAMAT TINGGAL GOOGLE, MEDIA SOSIAL MENGAMBIL ATAS!

Awal era baru dimana media sosial mendominasi sebagai sumber informasi. Apa artinya bagi kita? Cari tahu di sini.

Buletin ini bukan sekadar bacaan, melainkan panduan Anda untuk memahami perubahan zaman. Dapatkan salinan Anda sekarang!

Fokus ke Hal yang Kita Dapat Atur dan Lakukan: ATL, BTL, atau TTL (Bahasa Version)

Pada bulan ini, Clove Insight mencoba membahas lebih mendalam bagaimana dinamika dunia pemasaran berkembang. Sangat penting bagi merek untuk fokus pada apa yang dapat dikelola dan dilaksanakan, baik melalui ATL, BTL, atau TTL. Dengan pendekatan yang tepat, kita dapat menjangkau target audiens dan meningkatkan brand awareness secara efektif. Di sisi lain, inovasi melalui R&D juga menjadi salah satu kunci untuk memenangkan pasar yang semakin kompetitif. Melalui pengembangan produk dan personalisasi yang relevan agar sesuai dengan preferensi konsumen, merek dapat unggul dari pesaingnya.

Focus on What We Can Control and Do: ATL, BTL, or TTL (English Version)

This month, Clove Insight tries to discuss in more depth how the dynamic world of marketing is developing. It is crucial for brands to focus on what can be managed and executed, whether through ATL, BTL or TTL. With the right approach, we can reach the target audience and increase brand awareness effectively. On the other hand, innovation through R&D is also one of the keys to winning an increasingly competitive market. Through relevant product development and personalization to suit consumer preferences, brands can stay ahead of their competitors.

Introducing the Double Jeopardy Law: Few Users, and Not Loyal Either

This edition of Clove Insight invites you to understand the challenges of Double Jeopardy faced by new brands and how to optimize Loyal Switcher customers to boost loyalty in a competitive market. Just like in politics during elections, data-driven strategies are key to attracting and retaining customers. By leveraging these insights, brands can create more personalized and sustainable customer experiences. 

Sudah Sedikit yang Pakai, Tidak Loyal Pula: Memperkenalkan Double Jeopardy Law

Clove Insight edisi kali ini mengajak Anda untuk memahami tantangan Double Jeopardy yang dihadapi oleh merek-merek baru dan cara mengoptimalkan pelanggan Loyal Switcher untuk meningkatkan loyalitas di pasar yang kompetitif. Sama seperti dalam politik selama pemilu, strategi berbasis data adalah kunci untuk menarik dan mempertahankan pelanggan. Dengan memanfaatkan wawasan ini, merek dapat menciptakan pengalaman pelanggan yang lebih personal dan berkelanjutan.

Fenomena “Fast Beauty” di Indonesia (Bahasa Version)

Sektor kecantikan mengalami pertumbuhan yang mengesankan (tahun ini), terutama dalam perawatan kulit dan kosmetik, menciptakan peluang bisnis bagi merek lokal.

Edisi bulan ini, Clove's Insight membahas Fast Beauty: Menavigasi Perubahan di Industri Kecantikan Indonesia & Lonjakan Industri Kecantikan Indonesia sebagai Peluang Bisnis untuk Merek Lokal.

Dengan meningkatnya permintaan akan produk kecantikan yang inovatif dan terjangkau, bagaimana merek lokal menghadapi tantangan ini? Temukan jawabannya dalam buletin bulanan Clove's Insight - Juli 2024. Selamat membaca!

The Phenomenon of ‘Fast Beauty’ in Indonesia (English Version)

The beauty sector saw impressive growth (this year), particularly in skincare and cosmetics, creating business opportunities for localbrands.

This month’s issue, Clove’s Insight discusses Fast Beauty: Navigating Changes in The Indonesian Beauty Industry & The Surge of The Indonesian Beauty Industry as a Business Opportunity for Local Brands.

With a rising demand for innovative and affordable beauty products, how are local brands tackling this challenge? Discover the answers in our monthly Clove’s Insight – July 2024 bulletin. Enjoy the read!

Digital and Its Impact on Vacation & Leisure Planning

Taking advantage of the school holiday season, Clove Insight shares its latest thoughts and analyses for business owners in the tourism industry and beyond. We explore the impact of the digital world on holiday planning through OTAs, identify popular family destinations during school holidays to help tourism businesses cater to family needs, and discuss how to leverage this holiday season to boost the local economy. We also provide insights into business ideas that can thrive during school holidays.

Coinciding with Clove Insight’s one-year anniversary of providing valuable market research and marketing information, we offer a brief reflection and express our gratitude to our readers. We are committed to delivering insightful and valuable information to our audience. Discover more with Clove Insight!

Komunitas & Data-Driven Penentu Masa Depan Edtech (Bahasa Version)

Di Indonesia, tanggal 2 Mei diperingati sebagai Hari Pendidikan Nasional dan Clove Insight edisi Mei turut merayakannya dengan menghadirkan edisi khusus bertemakan pendidikan. Edisi ini mengulas masa depan EdTech, menyoroti peran komunitas dan insight berbasis data dalam dunia pendidikan.

Selain itu, edisi ini juga membahas perilaku orang tua dalam memilih sekolah untuk anak-anak mereka serta penggunaan media sosial untuk branding lembaga pendidikan, khususnya sekolah. Temukan analisis mendalam dan insight yang dapat membantu Anda dI dunia pendidikan ditengah teknologi yang terus berkembang.

Untuk pemahaman yang lebih komprehensif dan artikel-artikel yang lebih rinci, baca Clove Insight di sini. Rayakan Hari Pendidikan Nasional bersama kami dengan tren dan inovasi terbaru!

Communities & Data-Driven Insight: Shaping the Future of EdTech (English Version)

In Indonesia, May 2nd is celebrated as National Education Day and Clove Insight's May edition joins the celebration with a special issue themed around education. This edition delves into the future of EdTech, highlighting the role of communities and data-driven insights in shaping the educational landscape.

It also explores parents' behaviors in choosing schools for their children and the strategic use of social media for branding educational institutions, especially schools. Discover in-depth analyses and expert insights that can help you navigate the evolving world of education and technology.

For a comprehensive understanding and more detailed articles, read the full edition of Clove Insight. Celebrate education with us and stay informed about the latest trends and innovations!

Perkembangan Pasar Pasca Ramadan: Pentingnya Halal & Hygiene Factor (Bahasa Version)

Ramadhan telah berakhir, membawa perubahan pada kondisi pasar sekali lagi. Selalu ada dinamika dan dampak; kami secara komprehensif menekankan pentingnya produk halal bagi komunitas Muslim dan faktor kebersihan.

Selain itu, diluncurkan pada bulan April, di tengah semangat gerakan hak-hak perempuan di Indonesia; Hari Kartini juga menginspirasi tulisan-tulisan yang penuh semangat. Kami memulai dengan menyoroti pentingnya memahami perilaku gender, khususnya peran perempuan dalam riset pasar. Selain itu, kami mengeksplorasi bagaimana perempuan dan kewirausahaan dapat berkembang bersama jika diberikan sistem dukungan yang tepat dan lingkungan yang memberdayakan. Dapatkan wawasannya dengan Clove Insight!

Navigating Post-Ramadan Market Dynamics: The Importance of Halal and Hygiene Factors

Ramadan has concluded, bringing about changes in market conditions once again. There is always a dynamic and impact; we comprehensively emphasize the significance of halal products for the Muslim community and hygiene factors.

In addition, launched in April, amidst the fervor of Indonesia's women's rights movement; Kartini Day inspires similar spirited writings. We begin by highlighting the importance of understanding gender behavior, particularly women's roles in market research. Furthermore, we explore how women and entrepreneurship can thrive together given the right support system and an empowering environment. Get the insight with Clove Insight!

Marketing Strategies for Welcoming Ramadan

In welcoming the holy month of Ramadan, we are pleased to introduce the Clove Insight Ramadan Special Edition. This edition covers various aspects, starting from marketing strategies that need to be prepared to face Ramadan, which should also harmonize with Ramadan traditions.

Additionally, we provide insights into digital activities that require more attention during Ramadan, along with weekly tips and tricks. Most importantly, we delve into analyzing and understanding changing consumer behavior during Ramadan as the key to developing impactful strategies. Finally, we explore festive trends in market strategies, particularly during Eid al-Fitr.

Strategi Marketing untuk Menyambut Ramadan (Bahasa Version)

Ramadan adalah bulan kesembilan dalam kalender Islam yang memiliki makna penting bagi jutaan umat Muslim di seluruh dunia. Bulan yang sakral ini ditandai dengan peningkatan aktivitas spiritual dan komunal seperti puasa, tarawih, i’tikaf, dan menjalin silaturahmi. Selama periode ini, umat Muslim yang taat menahan diri dari makanan, minuman, merokok, dan The Power of Events: How Effective is Your Event? kebutuhan fisik lainnya dari fajar hingga matahari terbenam, yang diakhiri dengan perayaan 7 meriah Idul Fitri. Di luar dari aktivitas spiritual, Ramadan kini memiliki makna budaya yang mendalam, memperkuat hubungan kekeluargaan dan sesama dari berbagai latar belakang. Tidak dapat disangkal bahwa Ramadan telah melampaui konteks keagamaan dan berkembang menjadi fenomena sosial-budaya global, terutama pada ruang-ruang yang didominasi oleh kaum Muslim. Bra

Marketing & Branding in Modern Politic

2024 is a political year in Indonesia, where presidential and legislative elections are taking place for the next five years. Given such a situation, Clove Research & Marketing Analytics shares its insights; there is an intersection of politics with market research and marketing. Additionally, it touches upon data processing itself.

Marketing & Branding in Modern Politics discusses how political marketing, which implements commercial brand marketing, has become crucial during campaigns or other political activities. It goes on to emphasize the importance of applying market research principles in gathering Quick Count data to obtain accurate and credible results. The series concludes with something practical and game-changing: how to check tabulation using QPSMR.

The Definitive Guide to Marketing Trends Dominating 2024

In gearing up for the dynamic business landscape of 2024, Clove Research & Marketing Analytics has meticulously curated the Marketing Trends set to shape the industry in the coming year. As the global business environment continues to evolve, staying ahead of the curve is paramount for success. The comprehensive analysis and insights into the marketing landscape offer a strategic roadmap for businesses aiming to navigate the challenges and seize opportunities on the horizon.

AI-driven interaction & video marketing for customer engagement, sustainability as part of business operations, and storytelling for beyond business growth. Get them all for your marketing strategies for this year and be prepared for extremely rapid growth!